(Sorry, this is an old post which is automatically translated from Dutch to (D) English by Google Translate/SDL)
The moving from an old website to a new website, someone else url or a new provider can yield sometimes reasonably what problems for your vindbaarheid on your old url’s and your ranking in the missing machines.
Hereby a number of tips and experiences that you can help this kind of migration projects good on to take!
A time ago stood opposite on Usarchy an article over the Rabobank site that many volume of trade away has gegooid through all sorts of problems around their removal to a new site not well on to take.
Self have foresee I the past year 1 of my own websites (an online men magazine) of a new fast provider with a complete new website. Despite the fact that the new site undergo had a large number of improvements on the territory of missing machine optimalisatie, he scored dramatically lower in the SERPs.
After a time pulled this rather by through the adapting of all sorts of code and the applying of various tips and tricks and because I your will keep from this kind of mistake hereby a number of tips!,! (Mistakes are well very teachable, but I make they really rather rarely).
Before you will move
1) Analyze your web analytics data
- How many visitors has the site
Unique and total number of visitors per month
- What are the best scoring pages
What pages become visited it mostly. From where that men come.
- On which stab words comes one in
With which missing words in the missing machine comes one by your website out, loan also on combinations of missing words (intentions part, word groups)
2) Investigation the website that link to you
What sites link to your website (or speficieke pages), which url’s use they and which anchor texts there uses become for the left. Also can you look, which value the concerning pages has to see, or the use have in this later energy to stick.
3) Fixed the stab words on which you are found wants (remain).
Some words on which one comes in can see to for not-relevant traffic, that for a high bounce rate see to, or many data traffic, on this need you yourself thus not to focus.
4) Your present ranking in the SERPs Check
Analyze your present placement in the results for the stab words on which you found wants become and/or on which you on this moment found become.
5) Care for a survey of the new structure
Set the structure of the new pages on paper and investigation how the old url’s to the new referred must become. Look or is this technically possible and done must become what before. Take hereby the left that referring sites use also with, these can all different be then you present ‘old’ url’s.
If you move goes the website
6) View from for over-optimalisatie of the content
A good optimized websites on the wrong areas optimize leads immediately till less visitors and over-optimalisatie.
7) Optimize goes no url’s as the only round the optimizing of the URL
A wrong that much made becomes is put up it again by url’s (for instance of dynamic to static or underscores (‘_’) to hyphens/lines (‘- ‘). The profit that you get with the optimizing for this target is the trouble not landlord, since loss in ranking, appreciation etc this advantage to nought does.
Prevent (wrong) paginering in your archives
Wrong use of paginering (several pages in a category, archives etc) can lead till onderwaardering of particular category and the passing of internal ranking. Also duplicate content can arise there through here.
9) Think well after about the comments-structure on your website
Comments can your optimalisatie to nought through because for instance keyword density damages are put on, page themes become changed etc. Think well after about the use of comments.
10) A good 404 page Make
404 Pages must honestly wanted to indicate the use what it mistake. The best 404 pages is a page that the users still through can steer to the right information.
11) Make 301 redirects
Old pages refer with good redirects to the right new pages. Loan refer on the use of an unambiguous manner from. Sometimes comes the furrow that you different old locations refer to the same page only there different new url’s for uses (this is technically namely possible and sees to for double content).
12) Take care that new pages old remain
New pages must have been optimized remain well only equal at their old version. Complete changes in texts, left etc have direct effect on your rankings.
After the website is overgezet, changed or renewed
10) Give new left through at the sites that you link with near it the desired anchor texts
11) Hold redirect and 404′ s in position
Check your redirects and 404 pages and fit they at which necessarily at or make extra pages.
11) Analyze your web analytics data
There he is them to me again, check them to me via some data from your analytics package or users to the right pages referred them to me become them to me, come itself to them do itself to them on the new pages correct from missing machines and or 404 pages their work good. Further check you naturally your number of visitors, where they now on within come etc.
12) Tolerated
You might see a dip after the optimalisatie, go then not immediately more changes carry out. The changing of changed decision will till result have that it yet more ranking problems arise. Change only something when it really a problem yields.
It sit can apply tips by that you also usual by missing machine optimalisatie, but are specific by website migrations or renewal of interest. With these tips good in the background you can move bales bales a to pieces safelyer your website from you old to you new, go new url’s / locations use and/or a new website online set.
You have self yet supplementary tips, hesitance then not they behind to let. Possible it come will add of my side also yet inspirations within that I at this article. Also I have been aroused curiosity naturally to your missers, for I learn natural it gladly of other men wrong.
