SEO and Usability Mix – How it should not be done

(Sorry, this is an old post which is automatically translated from Dutch to (D) English by Google Translate/SDL)

‘Happy there are not always beautiful examples of websites that it can been wrong so good, that I it can let to write opposite a (short) article.

The optimizing of websites for missing machines remains a challenge. With many manners on which this can be there also many manners on which this must not, especially as you also the use ease (and thus the user!) yet good wants remain serve!

screenshot_deejayladen

It is to be said do saying do always easily what men wrong without what they now actual mistake. This is also the difficult of usability. There is no standard manner or rule how you this must implement, well are there enough tips that you tell how it in every case must not.

This counts also for missing machine marketing (SEM), already the todo’s are to bring is here something better in card then this the case by usability.

However how it certainly must not is you completely focus on 1 aspect and total forget that the others also yet joins in. As is for instance [url=http://www.deejayladen.de]Deejayladen[/url] a beautiful example of a large quantity work, that in the optimizing of a website have been stuck, (and then with name in the openings page), but actual forget that it also users its that the website visit.

A few absolute don’ ts that me strike

1) Naturally the openings page in its general. When an user these sees asks he self certainly finished or this well the store is that he expected. Or very yet, the user gets the impression that he or they on an advertising site is ended up.

2) De time that you get the categories to read, namely no. If you already praised that you on the right page stretch go you by itself on missing to the category in which the product falls what you sought. Before you also but seriously further scrolled or clicks, hunts the page you already through to the head page of the site. A supertip for as your annoyance wants arouse at your visitors!

3) Redirect in its general. Do object not to we as use by itself already sent on become after we an url keyed in or aangeklikt have. Especially in this tempo wakes the lake suspicion than that one positive effect will have.,.

Do I hold it yet by only this doorway page, for possibly you have yet beautiful additions on this manner of optimalisatie?

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