The Internet Marketeer

(Sorry, this is an old post which is automatically translated from Dutch to (D) English by Google Translate/SDL)

Yourself put down is as a brand very important in the world of consultancy. Not so much only the awareness of yourself as brand, but more your unique qualities and though than not a combination of this.

Now is the internet a simple and good place yourself to characterize and also a spot which this yet use has also. Men go to find often first the internet on more information over a particular person, often as well for personal as concise information.

The comings of missing machines have the term ‘ontgooglen’ (see for instance the website of Jeroen. com), but perhaps want you yourself just not ontgooglen only right ingooglen, or sees to just the good see to for an online personal surf it just well for that you yourself good in the missing machines place and immediately also ontgoogled?

As an example, I can take myself. Since somewhere in the years 90 I can see myself already as a large user of the internet. Internet came toendertijd just on and you held you then yet busy with music (mp3), films, download, online gaming etc. Only as soon as you actual realized that all that information An amusing example of this is the time, that I yet an own online webwinkel had and an opruiming did on the website Xboxworld. nl, a community for Xbox owners. Do only I sit to wait seeks well on this result at the top Google as one on Tim Huijbers?

Intermediary wrote not promote a number back of months all an article over the subject phenomenon ‘yourself on internet (I can this unfortunately find again on the internet). Silly enough was I for that reason all busy busy with the idea how I myself wanted to characterize on the internet and was this article of Intermediary defense an affirmation that I not the only was that with this busy was. Especially as User Experience consultant, SEM specialist and interest for the marketing in its generality is a good online surf naturally essential.

On offline territory is there enough to find, might you the e. e. a. want to read use then once google or surf once to Molblog, that an article has stand over yourself as brand on the job market, a story of the peoples paper over an artist, and a number of good tips yourself unique characterize to foresee (discussion opposite on Higherlevel and here can you him download), a variant on, Pyramide of Maslow and yet a number of tips for an own surf on Your Personal Coach. nl. Do not focus all very interesting, but with an online.

Fortunately came I also yet by sites, that self well direct on Online Personal Surf, as the surfs tips of Tom Schooled that well the focuses on online have and by which the tips actual connect by my own thoughts. Also on Enthuse stood. nl yet a small stiff text with tips from a Lifehacking workshop.

With an eye on missing machine marketing (many men seek after all via missing machines to you as person), a number of tips, that to in front came and I of heart can recommend are:

• Care for visibility of yourself and your name on the internet
• Your passion (with mind), this Use sees to going also for motivation by with the characterizing of yourself as brand.
• Take part at communities, projects, online networks, post reactions on sites that connect by your interests.
• Take care that activities at which you join and the activities that gladly does also related become at your name (and vice versa)
• Care for updates around yourself and long (online) silences avoided.

And naturally also offline surf tips that contribute creating of an online mark:

• Do not in which someone else well is, but do in which you self good are.
• Stand open for feedback / critical and ask to this also asset.
• Ups and Downs uniquely / Create distinguished fortune.
• Care for 2 bones, either take care that you do not excel in only 1 thing so that you back can fall on your other bone.
• Ups and Downs ambitious, dare to set yourself in front.
• Care for continuity, Personal Surf is no unique action.
• Maintain!

I am naturally no personal surf expert, but through tips from the left that have been given in earlier left to translate to an online situation hope I you that you at this something have?

As last one want I yourself gladly my own experience divide, where you these perhaps can apply on your own situation: a,

• Meanwhile have I an own weblog in the airy, see Tim Huijbers – The Internet Marketeer. NL over SEM and UXP, that after a short re-design, last week marriages of start gone is. Does the url come uses from my first name and that as an abbreviation, nice nietwaar? The weblog stands now already on the 2e and 3e spot in Google. Space for improvement or a stiff hard ‘ontgoogling’ thus!
• I write with many plezier for missing machine weblog Searchcowboys. nl
• De information of Tim Huijbers on LinkedIn I adapted and can possibly yet better. Well the url has been optimized even to my LinkedIn already! (Tip!)
• Through postings on relevant (and also very interesting!) blogs as Emerce, Marketingfacts, Webwereld, Usabilityweb, Bright, Edwords and Netters see to for an indication of subjects that me interest and at me linked (may!) become.
• My private Hyves page is excellent.

As see you that I a large number of tips actual filled in and this results in a good first step (although, more the fourth) to a beautiful profilering of myself as brand. Perhaps am I yet well the 1 and others forget and also stand there yet various steps in the planning, but space for improvement (as I already said) and further growth there also must remain is my opinion.

Hopefully have you something at this article once after thinking about how you yourself can and will characterize on the internet. Already can there even reasons its about which you that would not want. You want look has been concerned gladly once what your present figure what your present Online Personal Surf, the calculator of Career Distinction verify then once. Self came not surprised I whole on 9, since the first three pages of Google go Tim Huijbers with missing words over myself and unfortunately only a harmony bubble and a playing a sport name companion me probably yet keep back of a 10.

(Sorry, this is an old post which is automatically translated from Dutch to (D) English by Google Translate/SDL)

Google Trends gives various interesting information by which your all sorts of analyses do can and it let can thus also lovely theories on loose.

Thanks to Google know I thus already where my neighbor this year on holiday goes, what kind of a color bikini its woman have on, about which he only on the beach lies and which karaoke songs he sings in the local karaoke-bar.,.

Might your Google Trends (further GT named) not yet know; With GT (see Google Trends) can your missing volumes see that particular missing words generate. This can turn off you then with several missing terms against each other and compare thus. Through the graphic reproduction, you mutually can compare these volumes easy and find thus the trend line in this simple (then know you also at the same time why the GT am called).

The filters that you closed can fit be also various, but I directed me as for missing volumes alone on the Netherlands and as to see is in the 1e screenshot of GT. In this graphics see you that for the missing words holiday house and holiday house it a peak is in the December month and that it a peak act including run-up in the summer months.,.

Look at we the year 2006 (2007 is after all not yet complete) then can I with only creativity from this all the e. e. a. conclude, for instance that in December one in a short period massive on seek goes to a holiday house., possibly fed through the coming out of new trip guide (crossmediaal!). Perhaps the dark days help near it also yet a hand.

Can see or posts can analyze one in both periods also holidays we this missing word also.

Without extensive analysis can you already conclude that one in the same months as before named their holidays post and or it now really a direct connection consists between these missing words, that is the question only it stretch well in both a clear equal trend!,

This trend will then also to see must be by the travel agencies that these travel post. I have therefore a number of known travel agencies against each other uitgezet. Amusingly is besides that if your here Belgium as country selects that Thomas Cook tremendously high state and seize you the Netherlands only then lie the lines a to pieces closer to each other.

Also here see we that it clear tops sit in the same 2 periods as before named. Silly enough its men in holiday interested do not receive when they their holiday money (in the months April and May), apparently exam periods men not immediately their holiday money on to make at a holiday, but have they that already posted, or wait they on a burden minute.

When one which holiday posts winter sport or zonvakantie, you cannot say immediately. Of that ought to see we the statistics of the travel agencies self, view only once to the following plate of GT.

Here see you already that men do not indicate in December on missing to be to more info over the beach, but that they than massive on missing are to information the winter from now sport and the snow. The other way round one do not sit to seek in the summer in the Netherlands to snow and winter sport, but sit with their thought by warmer places. The connection here do not sit him thus in the posting of the holiday and the on missing be to more information of about this, but is (open door) natural seizoensgebonden.

Where go all that men then to on holiday? Also with this can romp you nicely in Google Trends. I have the Netherlands omitted as holiday country because these far above the rest stuck out a little naturally not only with holiday to make has (already let the graphics that well a peak in the summer months see, thus well seizoensgebonden). Also England have I omitted because that missing word surprising little volumes have generated to respect of other countries.

Without looking yet further we fixed without large investigation the top 5 of holiday country from 2006:
• France
• Belgie
• Germany
• Italie
• Spain

It resembles there besides that Italie strengthen in the news became come around that period, considering the tops, that these volumes have in other countries, probably must here number 4 and 5 about that turned.

Further to go with the relations to respect of earlier graphics then see we also again here the tops in the summer vacations return, all well to expect, but apparently seeks one really nicely firstly yet what information on over the country where they away on holiday want to go, but do they no preliminary investigation or the country well amusing on the moment that they the holiday post, for in December see We no single peak, although when I the emphasis with on the winter sport land want to see we really suddenly an interesting movement in December.

If we then till end everything with each other lay that can you below already see that the average student eager in summer on the beach lies in Lloret the Mar and that he or they that gladly with a cheap busreis to goes, but actual of alcohol nothing wants know, as for information then.

Loan well that this kind of pronunciations naturally dangerous are, but I expected not that men massive in the summer information over Lloret verify then for the winter meanwhile the busreis to post and around the fall just verify how much they at most can drink, during that beach holiday, but good, also that is a theory.

Google most level according to me no logaritmes toepast so that we also missing words with high volumes from can set against words with low volumes, for sometimes arises there through a combination 1 law line that about on the x-axis lies meanwhile the 2e missing word a beautiful line late see.

Otherwise there are to discover at the same time particular combinations well beautiful trends. Who dares after the seeing of below plate yet to enfeeble that men, that a holiday house in Spain posted have, massive with the cabrio direction the beach leave?

Altogether there is to be played thus a hope and is the best manner this good to use to get there jumble other factors by. In this case naturally your own marketing effort (do you many at marketing, then will you also higher tops expect in that periods that you that does). A country comes high will score in the news then these also very in that period. Compare the outcomes once with the missing words with which men on your site and store come in and try once conclusions to pull. Who knowledge you can experiment yet what and are prevent you a step dichterbij the ultimate optimalisatie of your marketing strategy.

(Sorry, this is an old post which is automatically translated from Dutch to (D) English by Google Translate/SDL)

If I somewhere well well in am is optimize the over-of a website. That sounds would say negative you, was now not as an A) this not the intention, is B) the observed, is C) it again a stiff experience and solved will become D) this naturally, is the intention at least that;).

After a complete re-design and removal of provider of 1 of my largest websites (60,000 uniquely / 700,000 views) appeared it that my SEO skills the good did, however appeared the items, that already good scored for the re-design, now by the optimalisatie blow over-optimized to be, time for a step back!

The tips that I your will give stand below processes in what information the I obtained after a shorten stiff research or from own experience. As you see in the screenshot up here gives Google about 2.5 million results as you seek on ‘Google 950′, but who looks now further then the first 30 (euh 10…).

As tells Wouter for instance that you normally must wait and that it self then by itself solved, just shorten said of my side. Unfortunately am I not so patient, believe I also not that sites just again higher tendrils and go I no 6 months wait. Well well that he unique content names, unfortunately stretch an own publisher it not in (that is where the most content of my own site on directed is). Also the tips of Patrick have been directed unfortunately a little bit on reset your computer and try it yet once. I was all even fearfully that Dutch blogs not further come then this, but fortunately has CHAPTER42 well a little useful ideas and affirm they my introduction over the idea that over-optimalisatie not negative needed to be.

Are the tips prevent in the rear really also what standard, or I do now normally too with difficulty? Good I will her is a number on a row set, unfortunately remain they rather standard (until now closed), maarja so difficult is SEM/SEO thus now also again not!

• Care for unique content
• Design for visitors
• Care for a good website structure (a good theming and archiving)
• Optimize keywords on a natural manner (use related words)
• Get relevant and waardevolle inbound links

On Threadwatch, Digitalghost of ‘My Site Sucks Axes And Google Just Figured It speaks Out’ in the article over Google’s mostly occurring penalty. I do not know or you also immediately the stab in your heart feel, but I would speak rather of ‘My Site Rocks and I Fucked plain fizzy Drink My SEO’, also not pleasant, but the truths is hard.

Google Gods Measured talk Cutts over the 30 / 950 penalty

After the comments of Measures Cutt go I again further at the same time a post on Webmasterworld that this penalty also discuss, but da’s for men that times over have, considering the enormous rags text well an aardigde discussion otherwise.,. As comes there a new (comparable) row of tips by.

• Care for valide and clean (HTML-) code.
• Investigation present (possible double) content
• Try on-way direct left (with the right anchor text) to get to the content
• Do not use surplus paid left on your site
• Check your competitors or they no content of your gekopieerd have
• Avoided pages with equal Title tags or with many agreements (also in the content).
• Avoided left to bad sites (or dead person left) and verify some reciprocal links, possibly link they already no longer to you.
• Care for links from related sites that NOT in the top 100 of Google stand for the concerning keywords (the keywords that optimized have on the concerning page

A part of the tips come from the comment of Measures of Cut’s over this over optimalization penalty. A beautiful remark over Phrase Based optimization (lung tail, multiple keywords) state in a
Other article on Seroundtable by which indicated becomes not only over optimalisatie of keywords to prevent, but also that of multiple keywords or theming (latent symantic indexing).

Finally yet what misunderstandings around these ‘penalty’, perhaps you have there self yet more.

• It is no penalty, remains climb you after all and stand sometimes your by itself defense in the top. Only definitive defense in the top to remain is well what energy necessary.
• Your entire site do not gets can go a penalty, it only round 1 page (probably in your eyes well an important page)
• Do not take surplus measures in 1 turn. (Here) Optimize in steps with large tussenpauzes so that you not again over-optimaliseerd or walk to nought does through new decisions (think of certainly a number soak until 2 months)
• Your pagerank is not to change necessary. My page has a PR of 3, and the positions fluctuate from the top 10, the top 30 till at page 11 (either the + 30 and +950/1000 drop off).

Finally can we conclude that we just a step back must do in our SEO urge. The users more centrally put and optimize our pages of users, not missing machines. Did only surreptitiously we know this everything really already?

Hopefully you can do with this information more at your own results. As soon as I self results have will after the implementing of these tips I my results place in a new article here on The Internet Marketeer. NL. 

(Sorry, this is an old post which is automatically translated from Dutch to (D) English by Google Translate/SDL)

‘Happy there are not always beautiful examples of websites that it can been wrong so good, that I it can let to write opposite a (short) article.

The optimizing of websites for missing machines remains a challenge. With many manners on which this can be there also many manners on which this must not, especially as you also the use ease (and thus the user!) yet good wants remain serve!

It is to be said do saying do always easily what men wrong without what they now actual mistake. This is also the difficult of usability. There is no standard manner or rule how you this must implement, well are there enough tips that you tell how it in every case must not.

This counts also for missing machine marketing (SEM), already the todo’s are to bring is here something better in card then this the case by usability.

However how it certainly must not is you completely focus on 1 aspect and total forget that the others also yet joins in. As is for instance [url=http://www.deejayladen.de]Deejayladen[/url] a beautiful example of a large quantity work, that in the optimizing of a website have been stuck, (and then with name in the openings page), but actual forget that it also users its that the website visit.

A few absolute don’ ts that me strike

1) Naturally the openings page in its general. When an user these sees asks he self certainly finished or this well the store is that he expected. Or very yet, the user gets the impression that he or they on an advertising site is ended up.

2) De time that you get the categories to read, namely no. If you already praised that you on the right page stretch go you by itself on missing to the category in which the product falls what you sought. Before you also but seriously further scrolled or clicks, hunts the page you already through to the head page of the site. A supertip for as your annoyance wants arouse at your visitors!

3) Redirect in its general. Do object not to we as use by itself already sent on become after we an url keyed in or aangeklikt have. Especially in this tempo wakes the lake suspicion than that one positive effect will have.,.

Do I hold it yet by only this doorway page, for possibly you have yet beautiful additions on this manner of optimalisatie?

(Sorry, this is an old post which is automatically translated from Dutch to (D)English by Google Translate/SDL)

One of the known steps within the usability route is the optimizing of the columns below which the information that on a website is offered falls.

This are vague columns chosen from the business, through which the average visitor and user of the website the terms do not gets, and not knowledge understands where he or they the information from here can get.

There its different techniques this information to group, but a technique that I not yet before saw was the taggen of information and identical tags to use as columns name.

The users use

I aim not on the known [url=http://nl.wikipedia.org/wiki/Tag_cloud]tagclouds[/url] that one uses at to give, which stab words it mostly wanted to be on a site, the most important being or that visitors at their products gave. No, it goes me the taggen of information outside yet during the developing of the website.

An example of how it now done becomes is through the subjects on various cards to write and these cards through users together to let join because they particular joint characteristics contain. As arise there pile up with subjects that one under 1 denominator can bring. However this method has 2 large disadvantages:

1) De user rubricates the cards without that one know on which that choice based is.

2) De head term of the column is not known.

What happen there now will the users when not the cards rubricate, but characterize record immediately the first step documents and thus the references and on the cards? (Already can we the cards actual already behind let, since this on many other manners can).

Characteristics use as a column

When one thus the users characterize write down late, can be collected be looked up they identical characteristics. Because this method with a large group users at the same time done can become will there much similar characteristics forth come and can one easy indicate which core brands it mostly named become.

With these characterize can one then immediately see soft names chosen can become for the column below which the information will fall. Because of this one catches characterize 2 flies in 1 slap, the combining of information with the same and the appointing of the columns of this information.

Google Image Labeler

A comparable step finds place by the labeling of images on Google through use of [url=http://images.google.com/imagelabeler/]de Google Imagelabel tool[/url]. This stiff software let 2 guest users at the same time a photograph see by which they characterize may intypen. As soon as agree characterize can they through to the following plate.

Google has introduced here a game element for something very usefully, namely the labeling of images that they let see in their results. Because several men the same tags give can be at a particular photograph Google the visitors of theirs missing machine better of service. Loan on that it naturally often a tag at a photograph given must become before this tag real as trustworthy tag becomes considering for the concerning photograph.

This everything resembles thus awful my above example information to rubricate on a faster manner than now uses becomes. Do I have self yet no experience with this technique and am about that very aroused curiosity to your opinion or possibly is there someone that this a good idea finds and wants bring this in the practice?

(on this moment can you yet no reaction leave behind, e-mail can well on tim [at] huijbers. com)

(Sorry, this is an old post which is automatically translated from Dutch to (D) English by Google Translate)

In a new blog was always playing with the question, “What does this blog to be added to solving the current websites on these subjects?”. Always difficult to answer because what distinguishes you from the rest now? This blog is not mean to leave to take over from others, I would rather recommend you to visit those blogs. This weblog is not intended to beautiful theories of others to take over the land or drilling, well then you may find salvation on the relevant website.

This blog is just that a move designed to further thinking behind a particular theory, it is accurate to link new or very old models to use or even just by brainstorming whether the theory.

Much information will be available in PDF format or images / models. The aim will be that they are free to download and use as needed. Course, retaining the name and website listing these files and also a source where you place it on a site.

The website is now (mid September) still in development and hopefully in use at the end of September 2007.

Maybe see you!