Tips for the moving a website

(Sorry, this is an old post which is automatically translated from Dutch to (D) English by Google Translate/SDL)

The moving from an old website to a new website, someone else url or a new provider can yield sometimes reasonably what problems for your vindbaarheid on your old url’s and your ranking in the missing machines.

Hereby a number of tips and experiences that you can help this kind of migration projects good on to take!

A time ago stood opposite on Usarchy an article over the Rabobank site that many volume of trade away has gegooid through all sorts of problems around their removal to a new site not well on to take.

Self have foresee I the past year 1 of my own websites (an online men magazine) of a new fast provider with a complete new website. Despite the fact that the new site undergo had a large number of improvements on the territory of missing machine optimalisatie, he scored dramatically lower in the SERPs.

After a time pulled this rather by through the adapting of all sorts of code and the applying of various tips and tricks and because I your will keep from this kind of mistake hereby a number of tips!,! (Mistakes are well very teachable, but I make they really rather rarely).

website-move

Before you will move

1) Analyze your web analytics data

- How many visitors has the site
Unique and total number of visitors per month

- What are the best scoring pages
What pages become visited it mostly. From where that men come.

- On which stab words comes one in
With which missing words in the missing machine comes one by your website out, loan also on combinations of missing words (intentions part, word groups)

2) Investigation the website that link to you
What sites link to your website (or speficieke pages), which url’s use they and which anchor texts there uses become for the left. Also can you look, which value the concerning pages has to see, or the use have in this later energy to stick.

3) Fixed the stab words on which you are found wants (remain).
Some words on which one comes in can see to for not-relevant traffic, that for a high bounce rate see to, or many data traffic, on this need you yourself thus not to focus.

4) Your present ranking in the SERPs Check
Analyze your present placement in the results for the stab words on which you found wants become and/or on which you on this moment found become.

5) Care for a survey of the new structure
Set the structure of the new pages on paper and investigation how the old url’s to the new referred must become. Look or is this technically possible and done must become what before. Take hereby the left that referring sites use also with, these can all different be then you present ‘old’ url’s.

If you move goes the website

6) View from for over-optimalisatie of the content
A good optimized websites on the wrong areas optimize leads immediately till less visitors and over-optimalisatie.

7) Optimize goes no url’s as the only round the optimizing of the URL
A wrong that much made becomes is put up it again by url’s (for instance of dynamic to static or underscores (‘_’) to hyphens/lines (‘- ‘). The profit that you get with the optimizing for this target is the trouble not landlord, since loss in ranking, appreciation etc this advantage to nought does.

8) Prevent (wrong) paginering in your archives
Wrong use of paginering (several pages in a category, archives etc) can lead till onderwaardering of particular category and the passing of internal ranking. Also duplicate content can arise there through here.

9) Think well after about the comments-structure on your website
Comments can your optimalisatie to nought through because for instance keyword density damages are put on, page themes become changed etc. Think well after about the use of comments.

10) A good 404 page Make
404 Pages must honestly wanted to indicate the use what it mistake. The best 404 pages is a page that the users still through can steer to the right information.

11) Make 301 redirects
Old pages refer with good redirects to the right new pages. Loan refer on the use of an unambiguous manner from. Sometimes comes the furrow that you different old locations refer to the same page only there different new url’s for uses (this is technically namely possible and sees to for double content).
12) Take care that new pages old remain
New pages must have been optimized remain well only equal at their old version. Complete changes in texts, left etc have direct effect on your rankings.

After the website is overgezet, changed or renewed

10) Give new left through at the sites that you link with near it the desired anchor texts

11) Hold redirect and 404′ s in position
Check your redirects and 404 pages and fit they at which necessarily at or make extra pages.

11) Analyze your web analytics data
There he is them to me again, check them to me via some data from your analytics package or users to the right pages referred them to me become them to me, come itself to them do itself to them on the new pages correct from missing machines and or 404 pages their work good. Further check you naturally your number of visitors, where they now on within come etc.

12) Tolerated
You might see a dip after the optimalisatie, go then not immediately more changes carry out. The changing of changed decision will till result have that it yet more ranking problems arise. Change only something when it really a problem yields.

It sit can apply tips by that you also usual by missing machine optimalisatie, but are specific by website migrations or renewal of interest. With these tips good in the background you can move bales bales a to pieces safelyer your website from you old to you new, go new url’s / locations use and/or a new website online set.

You have self yet supplementary tips, hesitance then not they behind to let. Possible it come will add of my side also yet inspirations within that I at this article. Also I have been aroused curiosity naturally to your missers, for I learn natural it gladly of other men wrong.

Online Personal Surfing (part 2)

(Sorry, this is an old post which is automatically translated from Dutch to (D) English by Google Translate/SDL)

Personal surf can put in you also good on internet. With a number of beautiful techniques, you can characterize yourself and put down therefore yourself as a ‘brand’ on the internet.
Did recently someone ask want me why you this actual, about which make you a weblog and do you at online personal surf?

That I that just over after must think gives of that I something do where I not immediately of knowledge about which I it do. Time after that once more deeply over to think.

Just back I wrote is an addition then well continuation already only tips over online personal surf and this article on that.

Why would you do thus at online personal surf?
- What are your objectives, obtain visibly be what will you with the online?
- On which territory (and) want you you characterize?
Do – how many time you want stick in it?
- Which input need you
Do – how many knowledge you have already?

And so can I probably yet infinitely continue, but it goes about it that you there self over think and not normally begin. Actual resembles the well 24 tips that you must read before you a website will optimize, for in that want we also gladly firstly think before there action undertaken becomes.

screenshot_calculator10

When you a plan makes must you it well bills with hold that these feasible (SORROW) is, a target want to get that you can never get works not motivating.

Also must you in the holes hold that your profilering in many cases a win-win situation will must yield. Men its lunatic on networks, but as you this alone for yourself do not does works then it. Mostly is this a natural trial because men within your own field just such vakidioten will be as you yourself, but want your forced contacts, care then that you also something interesting to offer have.

Something you can help interesting to be is the list with tips of 37signals.com , in which they describe what you can do so that men a reason have ink at you to waste (inkt->content). Below an enumeration of the named points in that article:

1) Care for content with a dear (the known tips, TOP10, studies etc)
2) What makes your story extra interesting
3) Care for an opinion which you for state
4) Ups and Downs visibly
5) Care for real, waardevolle relations and maintain she
6) It do not goes around quality, quantity
7) Give things free of charge away (e-books, whitepapers etc)
8) Jump in on trends/hypes
9) Success / acknowledgement do not comes within a day
10) ups and Downs normally well in your work!

Also the stiff ontgooglen is more of interest than you think. As I stood me a not relevant item on number 1 in Google. This page was gotten offline but remained visible in Google. Through a request for removal from the index of Google in to fill is that page now away. This means that when you now seek on Tim Huijbers, my name at the top state with as result my own weblog.

screenshot_googletimhuijbersresults2

I have other results not yet once look at, but who knowledge falls about that also yet only profit to obtain the surf yet what stronger to make, but that appeared than well in a part 3.

My reason round an own (and personal) weblog on to start and so only online personal surf in to set is actual because of various reasons; the letting see of myself, the experience and my opinion on an own website round also around it with men to talk that the same interests have. Thus my own experience can tell and to do new experiences on.

Naturally is have under supervision men of what see as they google’ and on my name also well very pleasantly;).

How do you look now everything against this on? Do you have self a weblog, you have that with a particular reason opgezet, or you find these 2 articles actual nonsense?

Optimize of images for search engines

(Sorry, this is an old post which is automatically translated from Dutch to (D) English by Google Translate/SDL)

On which manner can your images optimize so that also these found become by the missing machines and they also yet once high in the missing results appeared when an user a particular plate seeks?

Hereby a number of tips round higher in the results to appear and to go also tips round this just against.

For the optimalisatie of a plate, there are no long lists, but well a few todo’s that I give yourself eager with will. Possibly you can read firstly a little technical info over the image tag.

Hereby the tips for the optimizing of images / photographs for missing machines.


1) De truce name of the plate must keywords contain that describing are for the plate. Keywords separate through little-signs (hyphens).

2) Relevant (descriptive) text in alt and the title attributes of the image-tag.

3) Anchor-text that uses becomes to the plate to link optimize (relevant keywords use)

4) Place the photograph in the neighborhood (as for html-code) of the relevant and accompanying text.

5) De photographs on pages place with text that related is at these plates.

6) De anchor text that uses becomes to the page with the concerning image optimize. Use here keywords that on the page gefocussed its and not (alone on the plate).

7) Limit the number of plates on the webpagina.

8) Optimize the page on which the plates self stand also!

9) Use services as Picasa, Flickr etc and use the right definitions and tags on that pages. Not round that the plates to baled, but round references (and visitors) to get.


Might you round 1 or other reason (data want to optimize, use photographs on external sites oppose) want not that your plates geindexeerd may be able to become then you also use make of these tips:


A) Use a good Robot. txt at to give that the missing machines the concerning pages and/or plates must not indices.

B) Care for a htaccess truce that your plate replaces through a standard plate (in which you indicate that this photograph of your originating is, oid).

C) Or move the photographs usual behind an obstacle for missing machines (flash, login).


Until ends also yet a video of Measures Cutts over how important alt tags now actual are.

Have your yet tips over how you the best the images on a website can optimize, or have your comment on my tips, late then safely your reaction below behind.

You are the completely once with my message, voice then also once on my messages via Nujij. nl and eKudos!

24 tips that you must read before you a website will optimize

(Sorry, this is an old post which is automatically translated from Dutch to (D) English by Google Translate/SDL)

By the optimizing of a website (for missing machines), one forgets often 1 thing; preparation. Through firstly a number walk to doorlopen becomes there a good basis gelegd where from you further can work optimizing of a website.

Via an article on the Internet Search Engine DB came I on this information that me sore spoke to see many men yet once in a while a thorough preparation forget.,.

I call also always that one at SEM must do and not at SEO. Thus as a mad at the blow will not think with the optimizing, but firstly and do then pace. Hereby tips with things that you must know (and do!) before you begin with the optimizing of an internet site.

tipsvooroptimalisatie_searchenginesround

Reflects before you begin

Before you begin after thinking about how or what must you firstly stand still by the ‘about which’ of the site. This counts as well for a site of yourself as that of customers. Think for instance once of the next questions:

1) What is the motivation optimize behind the wanting of the website. What do you want reach with this and want reach what you with the site in the general? (For instance: more visitors, higher conversion, more sales, more surf etc.) Fixed beforehand the general motivation of as well the existence of the site as of the optimalisatie.

Has 2) there been rounded off must be a deadline when the optimalisatie and has been obtained must be there a milestone when one beforehand particular objectives?

3) An expenses/avail analysis, or minimally a survey of the budget for the optimalisatie.

4) Who is responsible for the project, not only the trial only also the result. You will put out this or hold you the just indoors (outsourcing versus inhouse).

With this can define you partly a plan of approach and bring be essential points as so the scope (size/delimit), division of tasks and times planning in card that important for a good SEO of the site.

How is missing machine kind the present website?

Before you begin with the optimizing must you firstly know what the present contribution is of the missing machines at your objectives, also must you know how missing machine ‘compatible’ the site on this moment is. With this can you the objectives sharpen and get your more view on how the site on this moment performs.

Begin thus with the analyzing of the website on a number of points, by which you take the basis rules in eight, (and these possibly deepens and analyzes) and use for this also existing web analytics packages.
- Structure of the present site
- Popularity of the pages
- Tekstuele content of the site
- Presentation in missing machines

From this analysis, a report can stem then with recommendations for the optimizing of the site. This is well dependent on the extent in which a site optimized must become (new site, divide optimize etc), but the focussed you on the present challenges that there on the territory of optimalisatie lie.

Also can you with this report indicate, about which one at SEO should do, (directed on SER and SEA, dependent on the objectives) and what the chances are. (SWOT).

headlines

Fixed of the objectives

Further to work must at a plan of approach you also the exact objectives fixed of the project. With this can have you the SEO project finetunen and matchen with the wishes of the customer.

In order to what fixed wants obtain can the objectives its that you with this optimalisatie blow you the next questions once nalopen:

5) Which technology uses the present site (you will not the first be that on the test surroundings ASP uses meanwhile the customer a PHP hosting uses)? Verify also the remaining possibilities of the hosting.

6) What are the extensies used of the (or possible) pages?

Does 7) Use the site dynamic (data boss driven) content? Becomes there use made by parameters in the url (www.jouwsite.com/default.asp?item=33&page=chart) or becomes this already rewritten via a mod_rewrite? Become it unique sessions uses in the url?

8) Stand it at least 250 words on the pages that must be optimized?

9) How can your navigeren on the site? Becomes there use made of static-text links, flash menus, javascripts, pull-down menus etc?

Do 10) how many pages contain the site? Must they all optimized become? On which manners become they gearchiveerd and classified in columns?

Is 11) there a sitemap available and needs the site it a? Is this sitemap also gesubmit by Google Sitemaps and Live Search Webmaster Center?

12) What is the present shady popularity of the site

13) What is the present pagerank of the site, of as well the homepage / front page as of more deeply lying pages. How becomes the linkjuice on this moment passed?

Is 14) to be worked or is to be sat must adapt the possible the html code direct there programmers between that this for you (or is it even a standard package or cms which you have to make with?)

Do 15) you Have to work the possibility round visible text (and remaining content), can take advantage your of SEO Copywriters?

16) Which products and/or services promotes the site (can you it things buy as books, cd’s, gadgets, can your use make of online services as e-mail, raise or can you it a car order, and SEM’ mer hire etc)?

17) On which market addresses the website, geographically seen? Is it internationally, regional or even directed on a district in a city?)

18) On what is demographic market the site directed Is the using of persona’s (young unmarried mothers, rich juppen, single 50 +’ ers with a countryhouse, etc) possibly an idea?).

19) With which 20 missing words (or missing word combinations / meditate) expects the customer the business or the website of it to find?

20) What are largest competitors of the business or the site (as for service/product self, but also as for missing word possibilities). What are their url’s and the stab words that they use in their missing machine marketing?

21) Who are the belanghebbe of the site, have report is which participations they (or do not object to they have) and how you to they (and this your responsibility?)

22) can take advantage serve your of the logs, web analytics packages and gegevens of the site these during the optimizing to analyze and visit so during the SEO project to analyze (behavior, origin, etc). What do possibilities have the present packages and can there new packages set-in become?

23) How becomes the customer conversion measured, the trends in this analyzed and changes in the missing machines kept up. Can there use be made of a SEO package (as Webceo).

24) What does expectations have the customer of the optimalisatie project (right at objectives?) and be she realistically?

Through the answering of these ask (with name 5 till and with 15) give your understanding in how complex the project becomes and which impact the optimalisatie will have. With these want to ask your understanding in how many work there necessarily is the present site to optimize for missing machines, you an example to give:

When pages use many flash or javascript menus then are they very difficult to indices. Do you have to fit then the possibility these menus on, your sitemaps can implement and how you measure actual or the customers formerly well further came then the first pages? Also can the being, that it little text stand on the site, is the granted these at to fill and with which information will you that then can do?

tipsvooroptimalisatie_expense changes

This first analysis help you beforehand understanding to give in the time and the expenses that this project with self with will bring. Especially when you for customers an optimalisatie tracject through will walk is it essentially the customer wish customer interests clear to have and can give can be the customer clear at what their expectations (and may). They say is the half work’ nothing for nothing ‘a good beginning.

The questions must answer give on the who, what, about which, when, with which and it how (we know the marketing W yet wel..). As can we fixed what the most relevant and logical stab words (missing words in missing machines) be with which we the site want to optimize, as well as which missing machines the site would must indices (and that we possible a hand must help).

Until end will you thus the makkelijst a checklist can make that you end, for instance by the checking of a present website, but also with points that up here have been named. With this information, I pushed yourself possibly a step in the good direction to make self such list. With such list can you then also easily check whether the target what you for eyes have also matched with what the customer for eyes has.,. We ought to begin thus firstly with the optimizing of the optimalisatie trial!

And now you may do finally your work

Now you know what the motivation and objectives behind the SEO of the website be, your view have on the competitors and the market in which they operate, you an analysis have of the present site and the vindbaarheid of the content on the site in the missing machines and how many work the expense (money and time) the site to optimize for missing machines, can you finally loose and do where In are!

The original (English) article can find you on the ISEdb website. My article is ‘translated’ contain partly only also own results and suggestions.

Shortly hope I that the possibilities reactions to give available to have, for I very have been aroused curiosity to your opinions and possible additions on this article.

Pagerank leaking on a structured manner

(Sorry, this is an old post which is automatically translated from Dutch to (D) English by Google Translate/SDL)

According to my friend, I am what recalcitrant and that appeared now also again with the article on SEOMoz over link praise (linkjuice).

They lay in this from how you can prevent that your pagerank leaks to wrong pages (internal or externally), but I find the article actual nothing more than an open door already be the plates well skilful for beginning SEO’ ers.

I am no guru, but only experience have I surely and so find I that each SEO’ on it here its slightest once over thought should have, but the article on SEOMoz (in my eyes really a good site) is really not really profoundly. Well find I the well enough there a short Dutch variant on to write, perhaps that someone else self then again refractair can behave and me can criticize;)?

This video have is False gotten I (neat as below plates) from the original item The Juice by SEOMoz. This item is look further no translation only someone else on these plates, thus might you the original article want to read then must you just to SEOMoz self closed go.

The leaking of Pagerank happened on many manners and results in the leaking (or actual in the unorganized pass) of the tendril of the concerning site/page. Through the leaking give your Pagerank through at the wrong pages within your site, that possibly totally no high ranking necessarily have, (for instance contact page or the sitemap).,.

In the first example, page A indicates only linkjuice through at page B, on self nothing been wrong.

PAGERANKLEKKEN1

If you then a number of links add is the obviously that it more juice leaked becomes (the new pages get also what) and less to the pages that already linked became. Until so far logical (this remains ultimately the principle of the internet).

PAGERANKLEKKEN2

Go we the pages after which we link now classify in interesting (important) and less important pages (boring/useless) then want we not the pagerank pass at the less important pages, but concentrate we us rather on the passing of linkjuice at the top (most important) pages. That happened in the survey below thus not, everybody gets eveneel ‘juice’.

PAGERANKLEKKEN3

Through use to make of the riot-tag (nofollow) can we indicate that the less important pages no juice may receive of the referende page than the important pages. This means not that these pages not climbed will become or complete from missing machines are held, but just that appearance becomes the pagerank at the wrong pages by giving. As the right page gets more linkjuice and the wrong pages no. See below.

PAGERANKLEKKEN4

Where I well my doubts yet by have is the part ‘receive’ (retainend linkjuice). It remains yet a discussion point or the page to where you link also of interest is for your own ranking. With other words; serves an useful purpose link to important pages also for your own pages. It appears namely well so, but hard prove have I self not yet. Although I well an own site have, that many refers to a number known large sites and that now also high scores for keywords concerning that sites (even on the name of the concerning sites). If someone here real proof for has hold then I myself recommended.

Otherwise were recalcitrant and be part refractair my 2 leather moments of today (= recalcitrant), that normal not of my standard vocabulary;).

Online Personal Surfing – Present yourself on internet

(Sorry, this is an old post which is automatically translated from Dutch to (D) English by Google Translate/SDL)

Yourself put down is as a brand very important in the world of consultancy. Not so much only the awareness of yourself as brand, but more your unique qualities and though than not a combination of this.

Now is the internet a simple and good place yourself to characterize and also a spot which this yet use has also. Men go to find often first the internet on more information over a particular person, often as well for personal as concise information.

screenshot_googletimhuijbersresults

The comings of missing machines have the term ‘ontgooglen’ (see for instance the website of Jeroen. com), but perhaps want you yourself just not ontgooglen only right ingooglen, or sees to just the good see to for an online personal surf it just well for that you yourself good in the missing machines place and immediately also ontgoogled?

As an example, I can take myself. Since somewhere in the years 90 I can see myself already as a large user of the internet. Internet came toendertijd just on and you held you then yet busy with music (mp3), films, download, online gaming etc. Only as soon as you actual realized that all that information An amusing example of this is the time, that I yet an own online webwinkel had and an opruiming did on the website Xboxworld. nl, a community for Xbox owners. Do only I sit to wait seeks well on this result at the top Google as one on Tim Huijbers?

Intermediary wrote not promote a number back of months all an article over the subject phenomenon ‘yourself on internet (I can this unfortunately find again on the internet). Silly enough was I for that reason all busy busy with the idea how I myself wanted to characterize on the internet and was this article of Intermediary defense an affirmation that I not the only was that with this busy was. Especially as User Experience consultant, SEM specialist and interest for the marketing in its generality is a good online surf naturally essential.

personal-surf

On offline territory is there enough to find, might you the e. e. a. want to read use then once google or surf once to Molblog, that an article has stand over yourself as brand on the job market, a story of the peoples paper over an artist, and a number of good tips yourself unique characterize to foresee (discussion opposite on Higherlevel and here can you him download), a variant on, Pyramide of Maslow and yet a number of tips for an own surf on Your Personal Coach. nl. Do not focus all very interesting, but with an online.

Fortunately came I also yet by sites, that self well direct on Online Personal Surf, as the surfs tips of Tom Schooled that well the focuses on online have and by which the tips actual connect by my own thoughts. Also on Enthuse stood. nl yet a small stiff text with tips from a Lifehacking workshop.

With an eye on missing machine marketing (many men seek after all via missing machines to you as person), a number of tips, that to in front came and I of heart can recommend are:

• Care for visibility of yourself and your name on the internet
• Your passion (with mind), this Use sees to going also for motivation by with the characterizing of yourself as brand.
• Take part at communities, projects, online networks, post reactions on sites that connect by your interests.
• Take care that activities at which you join and the activities that gladly does also related become at your name (and vice versa)
• Care for updates around yourself and long (online) silences avoided.

And naturally also offline surf tips that contribute creating of an online mark:

• Do not in which someone else well is, but do in which you self good are.
• Stand open for feedback / critical and ask to this also asset.
• Ups and Downs uniquely / Create distinguished fortune.
• Care for 2 bones, either take care that you do not excel in only 1 thing so that you back can fall on your other bone.
• Ups and Downs ambitious, dare to set yourself in front.
• Care for continuity, Personal Surf is no unique action.
• Maintain!

I am naturally no personal surf expert, but through tips from the left that have been given in earlier left to translate to an online situation hope I you that you at this something have?

As last one want I yourself gladly my own experience divide, where you these perhaps can apply on your own situation: a,

• Meanwhile have I an own weblog in the airy, see Tim Huijbers – The Internet Marketeer. NL over SEM and UXP, that after a short re-design, last week marriages of start gone is. Does the url come uses from my first name and that as an abbreviation, nice nietwaar? The weblog stands now already on the 2e and 3e spot in Google. Space for improvement or a stiff hard ‘ontgoogling’ thus!
• I write with many plezier for missing machine weblog Searchcowboys. nl
• De information of Tim Huijbers on LinkedIn I adapted and can possibly yet better. Well the url has been optimized even to my LinkedIn already! (Tip!)
• Through postings on relevant (and also very interesting!) blogs as Emerce, Marketingfacts, Webwereld, Usabilityweb, Bright, Edwords and Netters see to for an indication of subjects that me interest and at me linked (may!) become.
• My private Hyves page is excellent.

As see you that I a large number of tips actual filled in and this results in a good first step (although, more the fourth) to a beautiful profilering of myself as brand. Perhaps am I yet well the 1 and others forget and also stand there yet various steps in the planning, but space for improvement (as I already said) and further growth there also must remain is my opinion.

screenshot_calculator

Hopefully have you something at this article once after thinking about how you yourself can and will characterize on the internet. Already can there even reasons its about which you that would not want. You want look has been concerned gladly once what your present figure what your present Online Personal Surf, the calculator of Career Distinction verify then once. Self came not surprised I whole on 9, since the first three pages of Google go Tim Huijbers with missing words over myself and unfortunately only a harmony bubble and a playing a sport name companion me probably yet keep back of a 10.

Google Trends reveals your holiday feeling

(Sorry, this is an old post which is automatically translated from Dutch to (D) English by Google Translate/SDL)

Google Trends gives various interesting information by which your all sorts of analyses do can and it let can thus also lovely theories on loose.

As I have self a site over holiday house and now next month the holiday book again come out have I once looked at when according to Google Trends men on missing go to a hotel now, notwithstanding that their favorite holiday country rent and or they now a car’ tje or leave well with own transportation to their apartment.

Thanks to Google know I thus already where my neighbor this year on holiday goes, what kind of a color bikini its woman have on, about which he only on the beach lies and which karaoke songs he sings in the local karaoke-bar.,.

theinternetmarketeernl_image1

Might your Google Trends (further GT named) not yet know; With GT (see Google Trends) can your missing volumes see that particular missing words generate. This can turn off you then with several missing terms against each other and compare thus. Through the graphic reproduction, you mutually can compare these volumes easy and find thus the trend line in this simple (then know you also at the same time why the GT am called).

The filters that you closed can fit be also various, but I directed me as for missing volumes alone on the Netherlands and as to see is in the 1e screenshot of GT. In this graphics see you that for the missing words holiday house and holiday house it a peak is in the December month and that it a peak act including run-up in the summer months.,.

theinternetmarketeernl_image2

Look at we the year 2006 (2007 is after all not yet complete) then can I with only creativity from this all the e. e. a. conclude, for instance that in December one in a short period massive on seek goes to a holiday house., possibly fed through the coming out of new trip guide (crossmediaal!). Perhaps the dark days help near it also yet a hand.

Can see or posts can analyze one in both periods also holidays we this missing word also.

theinternetmarketeernl_image3

Without extensive analysis can you already conclude that one in the same months as before named their holidays post and or it now really a direct connection consists between these missing words, that is the question only it stretch well in both a clear equal trend!,

This trend will then also to see must be by the travel agencies that these travel post. I have therefore a number of known travel agencies against each other uitgezet. Amusingly is besides that if your here Belgium as country selects that Thomas Cook tremendously high state and seize you the Netherlands only then lie the lines a to pieces closer to each other.

theinternetmarketeernl_image4

Also here see we that it clear tops sit in the same 2 periods as before named. Silly enough its men in holiday interested do not receive when they their holiday money (in the months April and May), apparently exam periods men not immediately their holiday money on to make at a holiday, but have they that already posted, or wait they on a burden minute.

When one which holiday posts winter sport or zonvakantie, you cannot say immediately. Of that ought to see we the statistics of the travel agencies self, view only once to the following plate of GT.

theinternetmarketeernl_image5

Here see you already that men do not indicate in December on missing to be to more info over the beach, but that they than massive on missing are to information the winter from now sport and the snow. The other way round one do not sit to seek in the summer in the Netherlands to snow and winter sport, but sit with their thought by warmer places. The connection here do not sit him thus in the posting of the holiday and the on missing be to more information of about this, but is (open door) natural seizoensgebonden.

Where go all that men then to on holiday? Also with this can romp you nicely in Google Trends. I have the Netherlands omitted as holiday country because these far above the rest stuck out a little naturally not only with holiday to make has (already let the graphics that well a peak in the summer months see, thus well seizoensgebonden). Also England have I omitted because that missing word surprising little volumes have generated to respect of other countries.

theinternetmarketeernl_image6

Without looking yet further we fixed without large investigation the top 5 of holiday country from 2006:
• France
• Belgie
• Germany
• Italie
• Spain

It resembles there besides that Italie strengthen in the news became come around that period, considering the tops, that these volumes have in other countries, probably must here number 4 and 5 about that turned.

Further to go with the relations to respect of earlier graphics then see we also again here the tops in the summer vacations return, all well to expect, but apparently seeks one really nicely firstly yet what information on over the country where they away on holiday want to go, but do they no preliminary investigation or the country well amusing on the moment that they the holiday post, for in December see We no single peak, although when I the emphasis with on the winter sport land want to see we really suddenly an interesting movement in December.

theinternetmarketeernl_image7

If we then till end everything with each other lay that can you below already see that the average student eager in summer on the beach lies in Lloret the Mar and that he or they that gladly with a cheap busreis to goes, but actual of alcohol nothing wants know, as for information then.

Loan well that this kind of pronunciations naturally dangerous are, but I expected not that men massive in the summer information over Lloret verify then for the winter meanwhile the busreis to post and around the fall just verify how much they at most can drink, during that beach holiday, but good, also that is a theory.

theinternetmarketeernl_image8

Google most level according to me no logaritmes toepast so that we also missing words with high volumes from can set against words with low volumes, for sometimes arises there through a combination 1 law line that about on the x-axis lies meanwhile the 2e missing word a beautiful line late see.

Otherwise there are to discover at the same time particular combinations well beautiful trends. Who dares after the seeing of below plate yet to enfeeble that men, that a holiday house in Spain posted have, massive with the cabrio direction the beach leave?

theinternetmarketeernl_image9

Altogether there is to be played thus a hope and is the best manner this good to use to get there jumble other factors by. In this case naturally your own marketing effort (do you many at marketing, then will you also higher tops expect in that periods that you that does). A country comes high will score in the news then these also very in that period. Compare the outcomes once with the missing words with which men on your site and store come in and try once conclusions to pull. Who knowledge you can experiment yet what and are prevent you a step dichterbij the ultimate optimalisatie of your marketing strategy.

Problem with Google’s -30 and -950 penalty

(Sorry, this is an old post which is automatically translated from Dutch to (D) English by Google Translate/SDL)

If I somewhere well well in am is optimize the over-of a website. That sounds would say negative you, was now not as an A) this not the intention, is B) the observed, is C) it again a stiff experience and solved will become D) this naturally, is the intention at least that;).

After a complete re-design and removal of provider of 1 of my largest websites (60,000 uniquely / 700,000 views) appeared it that my SEO skills the good did, however appeared the items, that already good scored for the re-design, now by the optimalisatie blow over-optimized to be, time for a step back!

screenshot_google_google950serps

The tips that I your will give stand below processes in what information the I obtained after a shorten stiff research or from own experience. As you see in the screenshot up here gives Google about 2.5 million results as you seek on ‘Google 950′, but who looks now further then the first 30 (euh 10…).

As tells Wouter for instance that you normally must wait and that it self then by itself solved, just shorten said of my side. Unfortunately am I not so patient, believe I also not that sites just again higher tendrils and go I no 6 months wait. Well well that he unique content names, unfortunately stretch an own publisher it not in (that is where the most content of my own site on directed is). Also the tips of Patrick have been directed unfortunately a little bit on reset your computer and try it yet once. I was all even fearfully that Dutch blogs not further come then this, but fortunately has CHAPTER42 well a little useful ideas and affirm they my introduction over the idea that over-optimalisatie not negative needed to be.

Are the tips prevent in the rear really also what standard, or I do now normally too with difficulty? Good I will her is a number on a row set, unfortunately remain they rather standard (until now closed), maarja so difficult is SEM/SEO thus now also again not!

  • Care for unique content
  • Design for visitors
  • Care for a good website structure (a good theming and archiving)
  • Optimize keywords on a natural manner (use related words)
  • Get relevant and waardevolle inbound links

On Threadwatch, Digitalghost of ‘My Site Sucks Axes And Google Just Figured It speaks Out’ in the article over Google’s mostly occurring penalty. I do not know or you also immediately the stab in your heart feel, but I would speak rather of ‘My Site Rocks and I Fucked plain fizzy Drink My SEO’, also not pleasant, but the truths is hard.


Google Gods Measured talk Cutts over the 30 / 950 penalty

After the comments of Measures Cutt go I again further at the same time a post on Webmasterworld that this penalty also discuss, but da’s for men that times over have, considering the enormous rags text well an aardigde discussion otherwise.,. As comes there a new (comparable) row of tips by.

  • Care for valide and clean (HTML-) code.
  • Investigation present (possible double) content
  • Try on-way direct left (with the right anchor text) to get to the content
  • Do not use surplus paid left on your site
  • Check your competitors or they no content of your gekopieerd have
  • Avoided pages with equal Title tags or with many agreements (also in the content).
  • Avoided left to bad sites (or dead person left) and verify some reciprocal links, possibly link they already no longer to you.
  • Care for links from related sites that NOT in the top 100 of Google stand for the concerning keywords (the keywords that optimized have on the concerning page

A part of the tips come from the comment of Measures of Cut’s over this over optimalization penalty. A beautiful remark over Phrase Based optimization (lung tail, multiple keywords) state in a
Other article on Seroundtable
by which indicated becomes not only over optimalisatie of keywords to prevent, but also that of multiple keywords or theming (latent symantic indexing).

Finally yet what misunderstandings around these ‘penalty’, perhaps you have there self yet more.

  • It is no penalty, remains climb you after all and stand sometimes your by itself defense in the top. Only definitive defense in the top to remain is well what energy necessary.
  • Your entire site do not gets can go a penalty, it only round 1 page (probably in your eyes well an important page)
  • Do not take surplus measures in 1 turn. (Here) Optimize in steps with large tussenpauzes so that you not again over-optimaliseerd or walk to nought does through new decisions (think of certainly a number soak until 2 months)
  • Your pagerank is not to change necessary. My page has a PR of 3, and the positions fluctuate from the top 10, the top 30 till at page 11 (either the + 30 and +950/1000 drop off).

Finally can we conclude that we just a step back must do in our SEO urge. The users more centrally put and optimize our pages of users, not missing machines. Did only surreptitiously we know this everything really already?

Hopefully you can do with this information more at your own results. As soon as I self results have will after the implementing of these tips I my results place in a new article here on The Internet Marketeer. NL. 

SEO and Usability Mix – How it should not be done

(Sorry, this is an old post which is automatically translated from Dutch to (D) English by Google Translate/SDL)

‘Happy there are not always beautiful examples of websites that it can been wrong so good, that I it can let to write opposite a (short) article.

The optimizing of websites for missing machines remains a challenge. With many manners on which this can be there also many manners on which this must not, especially as you also the use ease (and thus the user!) yet good wants remain serve!

screenshot_deejayladen

It is to be said do saying do always easily what men wrong without what they now actual mistake. This is also the difficult of usability. There is no standard manner or rule how you this must implement, well are there enough tips that you tell how it in every case must not.

This counts also for missing machine marketing (SEM), already the todo’s are to bring is here something better in card then this the case by usability.

However how it certainly must not is you completely focus on 1 aspect and total forget that the others also yet joins in. As is for instance [url=http://www.deejayladen.de]Deejayladen[/url] a beautiful example of a large quantity work, that in the optimizing of a website have been stuck, (and then with name in the openings page), but actual forget that it also users its that the website visit.

A few absolute don’ ts that me strike

1) Naturally the openings page in its general. When an user these sees asks he self certainly finished or this well the store is that he expected. Or very yet, the user gets the impression that he or they on an advertising site is ended up.

2) De time that you get the categories to read, namely no. If you already praised that you on the right page stretch go you by itself on missing to the category in which the product falls what you sought. Before you also but seriously further scrolled or clicks, hunts the page you already through to the head page of the site. A supertip for as your annoyance wants arouse at your visitors!

3) Redirect in its general. Do object not to we as use by itself already sent on become after we an url keyed in or aangeklikt have. Especially in this tempo wakes the lake suspicion than that one positive effect will have.,.

Do I hold it yet by only this doorway page, for possibly you have yet beautiful additions on this manner of optimalisatie?

Classification by tagging information

(Sorry, this is an old post which is automatically translated from Dutch to (D)English by Google Translate/SDL)

One of the known steps within the usability route is the optimizing of the columns below which the information that on a website is offered falls.

This are vague columns chosen from the business, through which the average visitor and user of the website the terms do not gets, and not knowledge understands where he or they the information from here can get.

There its different techniques this information to group, but a technique that I not yet before saw was the taggen of information and identical tags to use as columns name.

screenshot_postits1

The users use

I aim not on the known [url=http://nl.wikipedia.org/wiki/Tag_cloud]tagclouds[/url] that one uses at to give, which stab words it mostly wanted to be on a site, the most important being or that visitors at their products gave. No, it goes me the taggen of information outside yet during the developing of the website.

An example of how it now done becomes is through the subjects on various cards to write and these cards through users together to let join because they particular joint characteristics contain. As arise there pile up with subjects that one under 1 denominator can bring. However this method has 2 large disadvantages:

1) De user rubricates the cards without that one know on which that choice based is.

2) De head term of the column is not known.

What happen there now will the users when not the cards rubricate, but characterize record immediately the first step documents and thus the references and on the cards? (Already can we the cards actual already behind let, since this on many other manners can).

Characteristics use as a column

When one thus the users characterize write down late, can be collected be looked up they identical characteristics. Because this method with a large group users at the same time done can become will there much similar characteristics forth come and can one easy indicate which core brands it mostly named become.

With these characterize can one then immediately see soft names chosen can become for the column below which the information will fall. Because of this one catches characterize 2 flies in 1 slap, the combining of information with the same and the appointing of the columns of this information.

Google Image Labeler

A comparable step finds place by the labeling of images on Google through use of [url=http://images.google.com/imagelabeler/]de Google Imagelabel tool[/url]. This stiff software let 2 guest users at the same time a photograph see by which they characterize may intypen. As soon as agree characterize can they through to the following plate.

screenshot_googleimagelabeler

Google has introduced here a game element for something very usefully, namely the labeling of images that they let see in their results. Because several men the same tags give can be at a particular photograph Google the visitors of theirs missing machine better of service. Loan on that it naturally often a tag at a photograph given must become before this tag real as trustworthy tag becomes considering for the concerning photograph.

This everything resembles thus awful my above example information to rubricate on a faster manner than now uses becomes. Do I have self yet no experience with this technique and am about that very aroused curiosity to your opinion or possibly is there someone that this a good idea finds and wants bring this in the practice?

(on this moment can you yet no reaction leave behind, e-mail can well on tim [at] huijbers. com)

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