I’m always looking for fun and new e-marketing possibilities. Not just to use them myself but also to read what other people do with it.
Relatively new are the mobile QR codes, while existing for a while now, not many companies used them for their cool campaign yet. Some of them did and came up with nice ideas, I’ll just want to share a few of them with you together with some basic mobile phone QR code background information to get you started.
First of all, if you have no idea what i’ve been talking about so far (QR codes, what codes?), then you really need to read the wikipedia pages first. If you are already aware of those codes and how they work, feel free to continue reading this very informative story 
.
Create your own QR codes
Of course the most fun thing to do after reading this story is to create those codes yourself. Via on online generator (this one is very good) you can easily created the codes yourself and copy the generated image into anything you want. Via the generator you can quickly create codes for:
- Calender Events (send you friends a card with this code!)
- Contact Informat (vCard, how cool is it to let people scan you business cards and then automatically save you as a new contact!)
- Email Address (Use the codes in your signatures, isn’t that fun!)
- Geo Location (Create routes for the kid, a whole new dimension in GPS based real life games!)
- Phone Number (Scared to ask you favorite girl for her number, ask for her QR code!)
- SMS (Send out predefined SMS, easy for companies to have people send a sms to a pre-defined number with the text ‘call me for an offer now’!)
- URL (On your websites, magazines or whatever, let people easily go to the websites (of course prepare for a mobile version of your website!))
- Text (of course all kinds of normal text are available, be creative and send a postcard to your favorite valentin with a QR code saying ‘I love you’ , ain’t that nice!)
The options showed here are standard options within the generator but as the code can store anything, be creative and use your imagination (e.g. Android Apps can be easily found in the market using the market:// as an url, more information on the Android Dev website)
Cool virals
Recently some websites reported about the AMOR campagin from Editoras Online which was quite a nice campaign using Twitter, QR Codes and old-style books. Lots of code where sticked on whatever it would stick (see those pictures on Flickr) and a whole buzz was starting. Check out that story for more information on that or view the video.
Another cool viral and buzz which trigger my memories is the Lego Codes MyToys.de. They created advertisement built by real lego bricks. When people scanned those ad’s they were sent to the website where the could buy the Lego. Results showed shat they had a huge increase on sales, of course mostly because of that campaign. This video shows you how it worked.
Just a few examples and more will possibly follow. If you did find any cool other usages, let me know and feel free to post them in the comments!
