(Sorry, this is an old post which is automatically translated from Dutch to (D) English by Google Translate/SDL)
By the optimizing of a website (for missing machines), one forgets often 1 thing; preparation. Through firstly a number walk to doorlopen becomes there a good basis gelegd where from you further can work optimizing of a website.
Via an article on the Internet Search Engine DB came I on this information that me sore spoke to see many men yet once in a while a thorough preparation forget.,.
I call also always that one at SEM must do and not at SEO. Thus as a mad at the blow will not think with the optimizing, but firstly and do then pace. Hereby tips with things that you must know (and do!) before you begin with the optimizing of an internet site.
Reflects before you begin
Before you begin after thinking about how or what must you firstly stand still by the ‘about which’ of the site. This counts as well for a site of yourself as that of customers. Think for instance once of the next questions:
1) What is the motivation optimize behind the wanting of the website. What do you want reach with this and want reach what you with the site in the general? (For instance: more visitors, higher conversion, more sales, more surf etc.) Fixed beforehand the general motivation of as well the existence of the site as of the optimalisatie.
Has 2) there been rounded off must be a deadline when the optimalisatie and has been obtained must be there a milestone when one beforehand particular objectives?
3) An expenses/avail analysis, or minimally a survey of the budget for the optimalisatie.
4) Who is responsible for the project, not only the trial only also the result. You will put out this or hold you the just indoors (outsourcing versus inhouse).
With this can define you partly a plan of approach and bring be essential points as so the scope (size/delimit), division of tasks and times planning in card that important for a good SEO of the site.
How is missing machine kind the present website?
Before you begin with the optimizing must you firstly know what the present contribution is of the missing machines at your objectives, also must you know how missing machine ‘compatible’ the site on this moment is. With this can you the objectives sharpen and get your more view on how the site on this moment performs.
Begin thus with the analyzing of the website on a number of points, by which you take the basis rules in eight, (and these possibly deepens and analyzes) and use for this also existing web analytics packages.
- Structure of the present site
- Popularity of the pages
- Tekstuele content of the site
- Presentation in missing machines
From this analysis, a report can stem then with recommendations for the optimizing of the site. This is well dependent on the extent in which a site optimized must become (new site, divide optimize etc), but the focussed you on the present challenges that there on the territory of optimalisatie lie.
Also can you with this report indicate, about which one at SEO should do, (directed on SER and SEA, dependent on the objectives) and what the chances are. (SWOT).
Fixed of the objectives
Further to work must at a plan of approach you also the exact objectives fixed of the project. With this can have you the SEO project finetunen and matchen with the wishes of the customer.
In order to what fixed wants obtain can the objectives its that you with this optimalisatie blow you the next questions once nalopen:
5) Which technology uses the present site (you will not the first be that on the test surroundings ASP uses meanwhile the customer a PHP hosting uses)? Verify also the remaining possibilities of the hosting.
6) What are the extensies used of the (or possible) pages?
Does 7) Use the site dynamic (data boss driven) content? Becomes there use made by parameters in the url (www.jouwsite.com/default.asp?item=33&page=chart) or becomes this already rewritten via a mod_rewrite? Become it unique sessions uses in the url?
Stand it at least 250 words on the pages that must be optimized?
9) How can your navigeren on the site? Becomes there use made of static-text links, flash menus, javascripts, pull-down menus etc?
Do 10) how many pages contain the site? Must they all optimized become? On which manners become they gearchiveerd and classified in columns?
Is 11) there a sitemap available and needs the site it a? Is this sitemap also gesubmit by Google Sitemaps and Live Search Webmaster Center?
12) What is the present shady popularity of the site
13) What is the present pagerank of the site, of as well the homepage / front page as of more deeply lying pages. How becomes the linkjuice on this moment passed?
Is 14) to be worked or is to be sat must adapt the possible the html code direct there programmers between that this for you (or is it even a standard package or cms which you have to make with?)
Do 15) you Have to work the possibility round visible text (and remaining content), can take advantage your of SEO Copywriters?
16) Which products and/or services promotes the site (can you it things buy as books, cd’s, gadgets, can your use make of online services as e-mail, raise or can you it a car order, and SEM’ mer hire etc)?
17) On which market addresses the website, geographically seen? Is it internationally, regional or even directed on a district in a city?)
18) On what is demographic market the site directed Is the using of persona’s (young unmarried mothers, rich juppen, single 50 +’ ers with a countryhouse, etc) possibly an idea?).
19) With which 20 missing words (or missing word combinations / meditate) expects the customer the business or the website of it to find?
20) What are largest competitors of the business or the site (as for service/product self, but also as for missing word possibilities). What are their url’s and the stab words that they use in their missing machine marketing?
21) Who are the belanghebbe of the site, have report is which participations they (or do not object to they have) and how you to they (and this your responsibility?)
22) can take advantage serve your of the logs, web analytics packages and gegevens of the site these during the optimizing to analyze and visit so during the SEO project to analyze (behavior, origin, etc). What do possibilities have the present packages and can there new packages set-in become?
23) How becomes the customer conversion measured, the trends in this analyzed and changes in the missing machines kept up. Can there use be made of a SEO package (as Webceo).
24) What does expectations have the customer of the optimalisatie project (right at objectives?) and be she realistically?
Through the answering of these ask (with name 5 till and with 15) give your understanding in how complex the project becomes and which impact the optimalisatie will have. With these want to ask your understanding in how many work there necessarily is the present site to optimize for missing machines, you an example to give:
When pages use many flash or javascript menus then are they very difficult to indices. Do you have to fit then the possibility these menus on, your sitemaps can implement and how you measure actual or the customers formerly well further came then the first pages? Also can the being, that it little text stand on the site, is the granted these at to fill and with which information will you that then can do?
This first analysis help you beforehand understanding to give in the time and the expenses that this project with self with will bring. Especially when you for customers an optimalisatie tracject through will walk is it essentially the customer wish customer interests clear to have and can give can be the customer clear at what their expectations (and may). They say is the half work’ nothing for nothing ‘a good beginning.
The questions must answer give on the who, what, about which, when, with which and it how (we know the marketing W yet wel..). As can we fixed what the most relevant and logical stab words (missing words in missing machines) be with which we the site want to optimize, as well as which missing machines the site would must indices (and that we possible a hand must help).
Until end will you thus the makkelijst a checklist can make that you end, for instance by the checking of a present website, but also with points that up here have been named. With this information, I pushed yourself possibly a step in the good direction to make self such list. With such list can you then also easily check whether the target what you for eyes have also matched with what the customer for eyes has.,. We ought to begin thus firstly with the optimizing of the optimalisatie trial!
And now you may do finally your work
Now you know what the motivation and objectives behind the SEO of the website be, your view have on the competitors and the market in which they operate, you an analysis have of the present site and the vindbaarheid of the content on the site in the missing machines and how many work the expense (money and time) the site to optimize for missing machines, can you finally loose and do where In are!
The original (English) article can find you on the ISEdb website. My article is ‘translated’ contain partly only also own results and suggestions.
Shortly hope I that the possibilities reactions to give available to have, for I very have been aroused curiosity to your opinions and possible additions on this article.
