The Internet Marketeer

(Sorry, this is an old post which is automatically translated from Dutch to (D) English by Google Translate/SDL)

For men that me personal know is it no surprise, but 1 May is it then really real so far. I have been started with my own business: Livestorm!

Under the name Livestorm Consultancy, I want to go realize the trial from the brainstormfase till at realization of websites/draft with customers. Where Livestorm Media for the same activities will stand but then for myself.

In this article an explanation over the activities and my motives!

The basis website of my business Livestorm has been adapted meanwhile and have will become pulled when I before time this layout through over the whole site.

The activities of my business will focus self mainly on; develop new and existing drafts/websites. Dependent on the draft and the website (partly) the building on me take and where necessarily the right assessments hire this to realize. This in combination with the experience on e-marketing order sees to (and sore experience in usability and web analytics) to give according to me for a good manner round each draft or website a flying start.

I chose expresses for the exporting of activities under different trade names. As the head name Livestorm will remain, are exported however the activities under different trade names:

Livestorm Consultancy
Below all branches will fall harmed exported will become that for (private persons and commit). The branches described I before.

Livestorm Media
Below will the drafts and websites will fall that Livestorm have developed. Possible do not falls below in the future also the sale of products via webwinkels, however falls this within the present focus, but you know but never;).

I can actual do not say that the ‘a dream is that realities became’. After all I had in a far lately all an eenmanszaak during my study (sale media via internet) and have I a VOF had with a good friend single years back (a music of service for businesses). Through tight margins and times deficiency (too large draft) become unfortunately become not the businesses what they.

‘Only about which think you that it now well succeeds’ hear I you think. The difference easily out is to be laid; both old businesses have been started, after which there with the execution is begun, and the draft in the market is gezet (nothing strange at), however is Livestorm arise because I these activities already a time export and everything on a professional level to lift have I decided this now under to bring in a business, with all advantages (and disadvantages;)) by Tues.

A beautiful challenge thus round the coming years my empire from to knit (for who it not yet knows, an impression find you on Livestorm self;)). I am meanwhile busy wish with amusing new customers and the realizing of theirs ’s, beside it stand it much new things on pile. Hopefully can I so finished and closed here once what blog so that everybody with can read how this now in the practice goes, I promise nothing;).

This will I otherwise do next to my present job by Capgemini which I naturally actively will remain as usability consultant with a center of gravity by web analytics and missing machine marketing. Livestorm has been planned work for 8uur in the week, this in combination with ‘a normal working week’ of 40 hour will thus excellent to realize be, but is the usual 8uur hobby actual and has been paid it well that now once for to get really!

(Sorry, this is an old post which is automatically translated from Dutch to (D) English by Google Translate/SDL)

Sometimes you have the feeling, that results are can with the day otherwise, or actual sometimes with the minute. What one sees, sees the other neat defense otherwise (in such a way is that of 100 other things dependent).

Self have I now a keyword by which the ranking fluctuates from page 1-layer or 2-high to 11-hoog/laag, it not sillyer must become.

A large weblog of me use happened changes to see I for years as test surroundings what there when you something in the code, content, the left etc. Only time back got I a time a large slap through the changing of my url structure (by which I at that time the redirecten been wrong taken, about 1.5 years ago). But good of wrong one learns.

On this moment, all pages sit good in Google and came I also behind a duplicate content issue through yet more gepruts with dynamic url’s, rewriten etc. Now sit I however with a keyword that per day differs of positions in the SERP.

One day score I page 1 or 2 (9,10,11e position) and 3 days later on is the Google penalty prevent in working stepped and have been kicked I direction the 11e page (your knowledge well; the Google 30 and 950 penalty. Because the site self yet from 2004 descends has been optimized the code self verrre of and stand is I thanks to the content and beautiful left on good spots in the missing machines, however hopefully that time fast past.

The site self completely is rebuilt mix to go take now round also the last horde in the ideal missing machine optimalisatie (your knowledge well; popularity/linking, technien and content). Mostly boring is yet that I with that a keyword sit and not get about which he daily fluctuates. It appears well to come through the mega large list of comments that the keyword density influences, or possibly the problems, that I yet with paginering and ‘pagerank’ -flow have, lunatic is well that fluctuatie and no single reason for the decisions of the result (not bound at actions or decisions that I do).

Have I been aroused curiosity or it yet more men its with inexplicable changes?

(Sorry, this is an old post which is automatically translated from Dutch to (D) English by Google Translate/SDL)

With the Web 1.0 era far behind us and the Web 2.0 parcours again a robust to pieces afgelegd make to have we us always more a lake ready for a turnabout (or a further transformation) to a Web 3.0 period.

And how much this also sound may a buzzword, everybody as know well immediately where you the over have and be what your intentions. I found various information only early is me finished a little now real the nature of Web 3.0…..

I read an article on Oreillynet. com, in which exhaustively all sorts of subjects around Web 2.0 are discussed, the row that that named becomes want I gladly below yet once repeat:

Web 1.0 -> Web 2.0
DoubleClick –> Google AdSense
Ofoto –> Flickr
Akamai –> BitTorrent
mp3.com –> Napster
Britannica Online –> Wikipedia
personal websites –> blogging
evite –> upcoming. org and EVDB
domain name speculation –> search engine optimization
page views –> cost per click
screen scraping –> web services
publishing –> participation
content management systems –> wikis
directories (taxonomy) –> tagging (“folksonomy”)
stickiness –> syndication

Where I then very aroused curiosity to am is the words that under Web 3.0 would go fall. In an article on Frankwatching , Godfather Berkel writes here an interesting piece over that the 1 and others explains. Weller yet find I the reactions under the article that a) describe that the technical development totally not so fast goes and b) everything decentraal becomes. From it everything I conclude falls actual only 1 stab word; relations (a little technical under the denominator connections.

Doorbordurend on what Web 3.0 (and 4.0 etc) is, see you up here a beautiful graphics that I of Minding the Planet picked have off. In this see you that the shifts actual for a long time have taken place and the Web2.0 principle such bit already overtaken is. In other words we sit be with only already in a Web 3.0 principle and is Web 2.0 so 2007..

Remains only good, now the question is Web 3.0 ‘what? ‘Naturally yet ontbeantwoord. A beautiful view on this find I actual come from Sync. nl that actual late see that Web 3.0 not (alone) ‘decentralisation’, ‘relations’, ’semantic’ or ‘connections is, but actual usual a ‘man’.

The shift of ‘machine’ to ‘man’ (or more the ‘machine man’) begins to find thus slow but certain place and a certain form of AI (artificial intelligence) gets the upper hand. If we also yet look at the fact that websites turn round the users, the technique (in web3.0 form) and the business (the customer) then see we actual that also this nothing more is than usual the ‘man’.

Coincidence or usual Web 3.0?

(Sorry, this is an old post which is automatically translated from Dutch to (D) English by Google Translate/SDL)

Missing results of Google were formerly what serge, rags text and many witruimte. Does with universal search become would be able to let see the all a to pieces weller, but how the being as your sterretjes in your own results?

As it appears not only or your website a toprating gets, but you fall also yet once on through the beautiful sterretjes. I took the proof on the sum and yes hear, it works!

I saw Test want to see this last in an article on SEOMoz true Google by the missing results of the seeking to Craft Dummies the site with sterretjes in the description of the site. I found it well nice and have this also once tried by my own site.

Through the use of the ASCII code of a star crack (★) in your description tag will the spiders this indices and nicely reproduce in the results. You go find now thus on missing to Tim Huijbers via Google then you in my description, originating from the description tag, thus a ★ in the result.

I ask myself mainly finished or this the attention will pull of men that seek via missing machines and or it perhaps yet more ASCII codes to use be, I have such suspect of well and go it also certainly try!

Have you also experience with mad signs in the missing machine results, late then you link behind for I very have been aroused curiosity how this from it sees!

Update: Yes want to work, hearts also!

(Sorry, this is an old post which is automatically translated from Dutch to (D) English by Google Translate/SDL)

In part 3 of this series over the characterizing of yourself on internet, either online personal surf, I go to set again further at the same time a number of tips and experiences yourself positive on the card, to understand the internet-card well.

Might personal surf new for you be, read Present then also even part 1 over Online Personal Surf – yourself on internet and part 2 with a continuation thereupon over Online Personal Surf (part 2).

Firstly I want want to return yet just on a beautiful definition and definition of personal surf on Carriertijger. nl. According to their is personal surf:

Yourself present as a brand at others, by which you depict positive and associates calls up..

You must thus difference take advantage in who you are through to make of your knowledge and experience and through the putting in of your personality. With this can your colleagues, friends, customers and employers let see who you are and for which your state. Especially now men fast can seek who you are and what you do (for instance via Wieowie. nl, can you almost no longer without a good profilering of yourself, or in every case a checked profilering.

They come then also on the abc for personal surf:
* Separately – you Dare to distinguish of the rest
* Trustworthy – Care for a constant factor on which men can build
* Congruent – Agreement in the things that you do

These count compete all also for online personal surf. In the previous parts, you wanted to come of this already much past. In the pieces saw your information over how you you must distinguish to respect of the rest, you saw how your agreement gets in the information that offered becomes and how a trustworthy radiation and professional radiation can be created.,

The advantage of internet is that we burst of the networks and the possibilities round these out to knit. Next that we our networks via sites as Hyves (informal, social) as via LinkedIn (centering, concise) or on comparable sites uitbereiden, can you yourself also characterize via networks of sites as Nujij and eKudos. They offer in such a way the possibility round next to the seeking and mail of nieuwsitems, interest groups on to set, by which you each other news easily can read, (and each other naturally vote can give). Also with this bring prevent you your name a stiff further in the internet world.

Yet weller be will the information than all that social media sites normally that you set must now everywhere on and must divide with friends, in 1 slap can divide. Her is meanwhile well an engelstalige tool for, namely Noserub, these have I self however not yet tested.

Otherwise you can find a beautiful survey of social media sites from the Netherlands you on Monlog.

Until end over digital networks have you also yet Twitter of which you fast once in a while heard have, I get well how you also this would be able to put in as online personal surf, but I find Twitter irritating and vague, happy am I not the only!

What concerned personal surf in its generality appeared there such other half soak ago an article over Putting Your Best Cyberface Forward by which they also enter into the letting see of you digital I, how present you yourself on the internet. Probably has the editing a Dutchman in service that my article Online Personal Surf – Present yourself on internet just read had;)

The article goes over the fact, that we actual every day already at profilering do, we want us always already distinguish. Do not be it through us work, is then the well through our behavior or even our appearance.

It goes around all the perception through others, how sees one us. Does this not become however on internet a to pieces with difficulty, first impressions become quite different than one you see, but clicks on the first result in Google, would think what you as you for instance on my name Tim Huijbers googled?

It stretch yet best difference in how one this takes, for according to Mark R. Leary (doctor Psychology) its there men that right look at what one want to see, which target group want you reach. Also its there men that just look at where she in want to be and let these points right see. For my feeling is a combi of both the best, use your strong sides and speak the target group at that you want reach.

Is it must go honestly be well with difficulty how far you in it, lie when you over particular knowledge and knowledge and when it is yet the truth (late stand credible)? There are men that join with all hypes, the newest hippe applicaties of Hyves put in, self the Matrix, Tom Cruise or beauty Queen Beyonce name, but what are she in reality?

Ups and downs to my opinion in honest in the things that your online says, does and writes. Naturally its positive experiences tremendously made much of and are enclosed is negative points a little bit, but that then also a part of your online personal surf, or impression management. It is also the intention there good out to see, to let see for which you stand and what you gladly does. How your men can help, wants help and with which this would can. A little bit over the top may fall then also, but there not over!

The article ends to fit with the tip your profilering per target group on, but actual you do this by itself. You most place after all your photograph in 3-delig do not seize set as a profile photograph on Hyves, you not your photograph with you as winning chess-champion on Lexa and your move certainly no coole beach photograph on your LinkedIn. Well has the article resemble in the idea that your relevance information must let see at the target group. Ups and downs thus selective in the information that you want to see and late this depend of the target group that it reads or the target for which it serves.

Until ends over the article is an amusing quote of Paris Hilton well nice. As see you that they rather over other men back itself characterizes then own qualities to use, although, perhaps is this well usual a (slechte).. quality of her:

“All you property of to Thu in life is go harden closed out with your friends, party and twice axis good”

Update 15/1/2007
Of Tom Schooled yet an interesting article found in which he the emphasis lays on the underestimating of yourself as brand in the market set and he has it with name over social media networks (as I up here also name).,.

(Sorry, this is an old post which is automatically translated from Dutch to (D) English by Google Translate/SDL)

The moving from an old website to a new website, someone else url or a new provider can yield sometimes reasonably what problems for your vindbaarheid on your old url’s and your ranking in the missing machines.

Hereby a number of tips and experiences that you can help this kind of migration projects good on to take!

A time ago stood opposite on Usarchy an article over the Rabobank site that many volume of trade away has gegooid through all sorts of problems around their removal to a new site not well on to take.

Self have foresee I the past year 1 of my own websites (an online men magazine) of a new fast provider with a complete new website. Despite the fact that the new site undergo had a large number of improvements on the territory of missing machine optimalisatie, he scored dramatically lower in the SERPs.

After a time pulled this rather by through the adapting of all sorts of code and the applying of various tips and tricks and because I your will keep from this kind of mistake hereby a number of tips!,! (Mistakes are well very teachable, but I make they really rather rarely).

Before you will move

1) Analyze your web analytics data

- How many visitors has the site
Unique and total number of visitors per month

- What are the best scoring pages
What pages become visited it mostly. From where that men come.

- On which stab words comes one in
With which missing words in the missing machine comes one by your website out, loan also on combinations of missing words (intentions part, word groups)

2) Investigation the website that link to you
What sites link to your website (or speficieke pages), which url’s use they and which anchor texts there uses become for the left. Also can you look, which value the concerning pages has to see, or the use have in this later energy to stick.

3) Fixed the stab words on which you are found wants (remain).
Some words on which one comes in can see to for not-relevant traffic, that for a high bounce rate see to, or many data traffic, on this need you yourself thus not to focus.

4) Your present ranking in the SERPs Check
Analyze your present placement in the results for the stab words on which you found wants become and/or on which you on this moment found become.

5) Care for a survey of the new structure
Set the structure of the new pages on paper and investigation how the old url’s to the new referred must become. Look or is this technically possible and done must become what before. Take hereby the left that referring sites use also with, these can all different be then you present ‘old’ url’s.

If you move goes the website

6) View from for over-optimalisatie of the content
A good optimized websites on the wrong areas optimize leads immediately till less visitors and over-optimalisatie.

7) Optimize goes no url’s as the only round the optimizing of the URL
A wrong that much made becomes is put up it again by url’s (for instance of dynamic to static or underscores (‘_’) to hyphens/lines (‘- ‘). The profit that you get with the optimizing for this target is the trouble not landlord, since loss in ranking, appreciation etc this advantage to nought does.

Prevent (wrong) paginering in your archives
Wrong use of paginering (several pages in a category, archives etc) can lead till onderwaardering of particular category and the passing of internal ranking. Also duplicate content can arise there through here.

9) Think well after about the comments-structure on your website
Comments can your optimalisatie to nought through because for instance keyword density damages are put on, page themes become changed etc. Think well after about the use of comments.

10) A good 404 page Make
404 Pages must honestly wanted to indicate the use what it mistake. The best 404 pages is a page that the users still through can steer to the right information.

11) Make 301 redirects
Old pages refer with good redirects to the right new pages. Loan refer on the use of an unambiguous manner from. Sometimes comes the furrow that you different old locations refer to the same page only there different new url’s for uses (this is technically namely possible and sees to for double content).
12) Take care that new pages old remain
New pages must have been optimized remain well only equal at their old version. Complete changes in texts, left etc have direct effect on your rankings.

After the website is overgezet, changed or renewed

10) Give new left through at the sites that you link with near it the desired anchor texts

11) Hold redirect and 404′ s in position
Check your redirects and 404 pages and fit they at which necessarily at or make extra pages.

11) Analyze your web analytics data
There he is them to me again, check them to me via some data from your analytics package or users to the right pages referred them to me become them to me, come itself to them do itself to them on the new pages correct from missing machines and or 404 pages their work good. Further check you naturally your number of visitors, where they now on within come etc.

12) Tolerated
You might see a dip after the optimalisatie, go then not immediately more changes carry out. The changing of changed decision will till result have that it yet more ranking problems arise. Change only something when it really a problem yields.

It sit can apply tips by that you also usual by missing machine optimalisatie, but are specific by website migrations or renewal of interest. With these tips good in the background you can move bales bales a to pieces safelyer your website from you old to you new, go new url’s / locations use and/or a new website online set.

You have self yet supplementary tips, hesitance then not they behind to let. Possible it come will add of my side also yet inspirations within that I at this article. Also I have been aroused curiosity naturally to your missers, for I learn natural it gladly of other men wrong.